Vine: A Breakout Video Format That Never Became a Durable Business
Vine moved from startup to cultural force with unusual speed. Founded in June 2012 and acquired by Twitter before it publicly launched, it entered the market in January 2013 with a simple proposition: six-second looping videos made on a phone. Within months it had become the top free app in the U.S. App Store, and by August 2013 Vine said it had reached 40 million registered users.